Referral relationship growth
Know exactly who refers to you, who is growing and who is quietly slipping away.
- Referral source mapping and tiers
- Outreach cadence for every office
- Office visits and lunch-and-learns that land
Growth consulting for oral & maxillofacial surgery practices
Grow the referrals that grow your practice
Grape helps OMS practices earn more referrals from general dentists, turn more consults into scheduled surgery, and give patients an experience they rave about back in their dentist's chair.
What we believe
Patient experience is your best marketing.
A patient who feels cared for goes back to their dentist talking about your team, your process and how easy you made it. That dentist sends the next patient. Every phone call, consult and follow-up is part of your marketing, so Grape looks at the whole practice, not just the marketing budget.
Why the right tools matter
Great outcomes start with the right instruments.
In the surgical suite, no one questions the value of quality instruments. The right tools, kept sharp and laid out on a well-set tray, let a surgeon work with precision and confidence, and patients feel the difference.
Your marketing team deserves the same. When they can see every referral, know which offices need attention and follow up on every consult, they stop guessing and start growing your practice. Grape helps you choose those tools, set them up and train your team to use them well.
In the operatory
In your marketing
Sharp, high-quality instrumentsAccurate referral data for every office and doctor
A tray set the same way every timeA repeatable outreach plan for every referring office
A trained assistant at your sideA team trained on the tools and the process
Post-op checks on every patientFollow-up on every consult and every referral
Imaging that shows what you can't seeReports that show which relationships are growing or slipping
Services
Where we help your practice grow
Every engagement is built around your practice, your referral community and your goals. Most practices start with referrals and conversion, then build from there.
Consult-to-surgery conversion
Turn more consults into scheduled cases with a clear process your team can run.
- Surgical coordinator workflows
- Treatment presentation and follow-up
- Staff training and scripts
Patient experience
Shape the moments patients remember and repeat to their dentist.
- First-call and check-in experience
- Post-op follow-up
- Closing the loop with referring offices
Study clubs & symposiums
Plan CE events that deepen relationships and show up in your referral numbers.
- Invitee lists built from referral data
- Planning timelines, speakers and budgets
- Follow-up that turns attendees into referrers
Marketing materials & design
Professional materials for dentists and patients, designed in-house.
- Referral pads and office kits
- Patient education and brochures
- Event invitations and signage
Tools & reporting
Choose and set up the right tools so growth is measured, not guessed.
- Referral and lead tracking
- Practice software setup and use
- Monthly growth reporting
What we measure with you
Growth you can see in the numbers
- Referral volume
- Referrals received by office, by doctor and by location, month over month.
- Referral growth
- Which referring offices are growing and which are declining compared to last period.
- Relationship health
- An early warning list of offices that need attention before referrals drop.
- Consult conversion
- The share of new patients who move from consult to scheduled surgery.
- Case acceptance
- Accepted treatment compared to presented treatment, in cases and in dollars.
- Marketing ROI
- What each event, visit and campaign returned compared to what it cost.
Approach
How an engagement works
Discovery & practice review
We look at your referral data, phones, consult process and patient journey to find where growth is being lost.
Growth plan
You get a clear plan with priorities, owners and targets, tied to the numbers that matter for your practice.
Implement & train
We put the processes and tools in place and train your team so the work keeps running without us.
Measure & refine
Regular check-ins on referrals, conversion and ROI, with adjustments as your practice grows.
About
Hi, I'm AJ Jensen, owner of Grape.
I've spent 17 years in marketing and sales, including 6 years inside oral surgery. I know the challenges of a referral-based specialty practice because I've worked them from the inside.
I started as the marketing specialist at a busy oral surgery office, where my work drove significant growth. When demand outgrew the team, I moved into surgical coordinating, built processes that raised conversion rates, and trained staff to take them over. I was then promoted to office manager. I loved leading the team, but my strengths kept pulling me back to marketing, and that is where Grape began.
Marketing touches every part of an oral surgery practice. I've run the marketing program and I've run the practice, so I see both sides.
I've also done graphic design for 20 years, so the materials we create for dentists and patients look as professional as the care behind them. My mission is to help oral surgeons and other dental specialists grow through tailored strategies that drive referrals and build lasting growth. I have deep respect for what specialists do, and I'm here to help you reach your practice goals.
Get started
Let's talk about your practice.
Book a free discovery call. We'll talk through your referral base, your consult process and where you want to grow, and you'll leave with a few ideas you can use right away.
Prefer email? aj@grapeoms.com